EXPERIENCE
ABCO HVACR Supply + Solutions 4/2010 to Present New York
Chief Marketing Officer
As CMO I created small in-house, hands-on advertising and marketing services group. Our work is recognized by our industry for a total brand makeover of ABCO, a leading distributor of the best HVAC & Refrigeration equipment. Products include Mitsubishi Electric Ductless & VRF, and American Standard Heating & Air Conditioning.
I am responsible for the strategic positioning, creative execution of all digital content, traditional B2B communications and media buying. Included are videos, events, the ABCO Expo trade show, branch promotions, product collateral, email/news releases, website development and consumer advertising programs for Dealer Groups.
ABCO has seen sales grow from 170 million to 235 million during this time. Our 3-person team has saved ABCO millions in agency fees by producing all work in-house and with select freelance resources when needed. No one can top our speed to the HVACR market.
Unit 7 Omnicom 2004-2010 New York
Senior Vice President, Group Creative Director
Unit 7 originated the method of applying the insights of staff behavior psychologists to planning. This proved highly effective with pharma campaigns. Users and prospects for each medication type follow a unique path of behaviors that can be predicted, then marketed to accordingly.
Pfzer: Lipitor/Celebrex • Shire: Daytrana • Barix Clinics • Shire: Daytrana • Cancer Treatment Centers of America • Bayer • MasterCard: B2B • Thornburg Mortgage
NYC Creative Associates 2001-2004 New York
Executive Creative Director / Consultant
Outsourcing data-driven creative, strategic, and marketing services in all media for agencies and clients such as Dot Glu/Kirshenbaum Bond: Citibank, AAdvantage Miles, Revlon • DDB: The Bank of New York • McCann •Y&R/ Wunderman • Cline Davis Mann
FCB Direct / FCBi 1995-2001 New York
Senior Vice President, Group Creative Director
Achievements include major new business wins, word-wide creative success and staff building that established FCB as a player in the direct marketing industry. AT&T • Citibank • United States Postal Service: Priority Mail, Stampers • Gevalia (Kraft Foods) • Merck • Gateway • City Meals-on-Wheels • Ad Council.
Ogilvy & Mather Direct (My Real Education) New York
Senior Partner, Group Creative Director
Proud to have started my career at Ogilvy & Mather became the preeminent direct marketing agency pioneering the use of consumer and B2B data in the 80’s &90’s. Our creative staff and response knowledge fueled the growth of a global network. I am personally recognized as a preeminent industry innovator of results-based strategic and creative work for American Express • Ryder • AT&T • IBM • Kindercare • Jaguar and several well-known continuity-based programs
AWARDS & AFFILIATIONS
Numerous Addy, Effie, Echo, Caples, Clio awards in all media, based on results and creativity. Served on Creative Advisory Board, DMA Judge, speaker, event producer for the DMA • Caples • One Club • School of Visual Arts, Make-A-Wish • Habitat For Humanity • Homes For Heroes • City Meals-on-Wheels • Ad Council.
EDUCATION
New York Institute of Technology • Bachelor’s Degree Fine Arts, Communications